Those destinations that do proper planning will be better positioned for success in the future. We provide not only strategic planning assistance but will help the destination implement it’s strategic recommendations.
Ø Tourism Funding Service: Searching for available money to fund festivals, marketing campaigns, supply development, or other tourism development initiatives.
Ø Destination and project strategic planning: Working with the RTO’s, municipal organization, or tourism supplier/operator to develop multi-year strategic master plans.
Ø Implementation assistance: Assisting with the implementation of our strategic recommendations developed during the planning process.
Ø Proactive crisis contingency: Planning properly in advance for a wide array of crises, which could arise at any time, is vital for a destination to survive in volatile travel markets.
Ø Destination promotion: Working with destination leaders or private operators, we can assist with writing and presenting reports or presentations to the legislature or city council. This can result in increased funding for marketing and operations, development incentives, or research actions.
Ø Policy development assistance: Helping tourism offices formulate tourism policy by addressing tax issues, funding initiatives, and organizational effectiveness, among other factors.
Ø Philosophy, vision, and mission crafting: Developing the most appropriate philosophy, vision, and mission for the destination with the input of all stakeholders.
Ø Organizational planning and design: Streamlining the operations of a tourism office in order to provide the most cost effective and efficient service to visitors.
Ø Specialised: Optimizing tourism supply and demand for destinations and developers is our core business. Unlike other economic and hospitality consulting firms, tourism development, consulting and strategic implementation is our specialty.
Ø Experienced: Our specialists offer decades of combined travel industry management, consulting, and educational experience working on hospitality and tourism projects. To capitalise on this experience, every assignment is analysed by a review board of four Senior Specialists, each taking the perspective of one of the four major tourism stakeholders: host governments, host communities, suppliers and operators, and tourists. This gives each assignment unique, full-spectrum attention from industry masters other firms seldom have available to them.
Ø Connected: Through associations with other stakeholders and a broad base of business associates, Soft Touch, has an extensive network of consultants, educators, developers, operators, and lenders who specialise in all aspects of the tourism industries. In addition to our unmatched human capital, we have access to vast information resources including the latest tourism industry data and findings of leading researchers in the field of tourism development.